BMW 7 Series ADVERTISIGN

Originally developed from a creative partnership with the BMW design department, I have collaborated with Recom Farmhouse to translate an emotional world of light, colour and haze in pure CGI. Inspired by exhibition spaces where light interacts with installations to become part of the work, I intersected the sculptural forms of the car with the angular shapes of sharply cut sunbeams, laser curtains and light screens to reveal the lines of a visionary vehicle.

CREDITS

Client/ BMW
Creative Direction BMW Group Design / Julia Obermeyer
Creative Supervision BMW / Florian Hartmann
Concept & Art Direction / Alessandra Kila
CGI and Post Production / Recom Farmhouse